About our Company
Promising a good life
Millions of dog owners around the world use a unique German invention: the flexi retractable lead. We didn't just conceive the idea some 50 years ago but are today the world's leading brand in over 90 countries around the globe. In 2010, flexi was awarded the illustrious "Brand of the Century" award.
How it all started
»I have always had dogs at home. Although I loved them all, I do have one who stands above the others. Purzel! She was my pride and joy. She was an explorer, always out and about investigating the world around us, which became a problem while she was on heat. One afternoon, it was a warm summer day in 1972, I was taking her for a walk when suddenly an idea struck me like a flash of lightening … «
Manfred Bogdahn, Inventor of the retractable flexi leash
A video of our history
Made in Germany
Retractable flexi leashes are designed and produced in our family business located in Bargteheide near Hamburg. Over 300 employees work here to make the promise of a good life come true for dogs. In Germany and in over 90 different countries.
Are you interested in the countries in which we export our made-in-Germany quality products? Simply point your mouse on the text and the relevant country will be highlighted in gold.
Proud of our values
"We like to win awards, although it is not our foremost objective. Awards signify values. In 2010 we were decorated with the “Brand of the Century” award. Other accolades include the “reddot design award”, the “Editor's Choice Award” by the American “Dog Fancy” magazine and the “Product of the Year” award for flexi Neon by Europe’s leading Dog magazine “DOGS”.
However, our most important award is the many customer reviews that reach us from the millions of happy dog owners around the world."
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